IHG Digital Acquisition Manager - InterContinental Kuala Lumpur in United States
Digital Acquisition Manager - InterContinental Kuala Lumpur
Job Number EMEAA17846
Europe, Middle East, Asia & Africa - - -
As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.
Your day to day
Responsible for driving hotel’s channel performance by:
Drive quantity and qualified traffic to fuel revenue, traffic growth for the websites and acquire new customers.
Lead the strategic planning, management and execution of digital paid media activities across of SEO, SEM, programmatic display, affiliate program, meta-channels, and paid social.
Continuously test and optimize new acquisition channels, audiences, bidding strategies, targeting options, creative, and marketing copy.
Responsible for analysing, optimising and approving media plan proposals, working closely with external media buying agency.
Partner with content, analytics, and engagement team to drive results.
What we need from you
Strong communication, interpersonal and presentation skills.
Problem solving and organizational abilities.
Strong analytical, project management skills.
Ability to multi-task and prioritise work in a fast paced environment.
Ability to think out-of-the-box.
- Degree in Marketing, Communications or related field.
What we offer
We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here at http://careers.ihg.com/ to find out more about us.
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