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IHG Digital Acquisition Manager - InterContinental Kuala Lumpur in United States

Digital Acquisition Manager - InterContinental Kuala Lumpur

Job Number EMEAA17846

Hotel Brand:

Europe, Middle East, Asia & Africa - - -


About us

As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.

Your day to day

Responsible for driving hotel’s channel performance by:

  • Drive quantity and qualified traffic to fuel revenue, traffic growth for the websites and acquire new customers.

  • Lead the strategic planning, management and execution of digital paid media activities across of SEO, SEM, programmatic display, affiliate program, meta-channels, and paid social.

  • Continuously test and optimize new acquisition channels, audiences, bidding strategies, targeting options, creative, and marketing copy.

  • Responsible for analysing, optimising and approving media plan proposals, working closely with external media buying agency.

  • Partner with content, analytics, and engagement team to drive results.

What we need from you

  • Strong communication, interpersonal and presentation skills.

  • Problem solving and organizational abilities.

  • Strong analytical, project management skills.

  • Ability to multi-task and prioritise work in a fast paced environment.

  • Ability to think out-of-the-box.

Qualifications –

  • Degree in Marketing, Communications or related field.

What we offer

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here at http://careers.ihg.com/ to find out more about us.

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