IHG Marketing Manager in Karnataka, India

Marketing Manager

Job Number EMEAA01396

Hotel Brand: Holiday Inn Express

Europe, Middle East, Asia & Africa - India - Karnataka -

Description

About us

At Holiday Inn Express & Suites Bengaluru we want our guests to relax and be themselves which means we need you to:

Be you by being natural, professional and personable in the way you are with people

  • Get ready by taking notice and using your knowledge so that you are prepared for anything

  • Show you care by being thoughtful in the way you welcome and connect with guests

  • Take action by showing initiative, taking ownership and going the extra mile

As Marketing Manager, you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.

Your day to day

Duties and responsibilities

Financial returns:

  • Manage and control marketing budgets by using resources effectively

  • Develop and own promotional activities, marketing channels and the production of marketing materials for specific events

  • Implement PR campaigns to celebrate successes and awards and the promotion of product

Guest experience:

  • Create, develop and market key events for the hotel, especially during key business periods

  • Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events

  • Work with local third party partners, including local media, and maintain professional working relationships with local official bodies

  • Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel

  • Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required

  • Manage and promote the hotel on IHG brand website.

  • Respond to media enquiries when approached for comments and/or reports

  • Research and develop new opportunities within key target markets

  • Communicate with internal Event Managers on all aspects of specific event organisation and promotion

  • Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable

  • Produce monthly reports as required

Responsible business:

  • Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.

  • Engage in the hotel CSR activities on timely manner.

People:

  • Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance.

  • Educate and train marketing team that is responsible for developing new and implementing exisiting marketing strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties.

  • Work with other department managers to ensure proper staffing levels.

Accountability

This is the top Marketing Communications/PR job in a full or limited service hotel and may include meeting space and/or catering facilities. May manage professional level and graphic designing colleagues

What we need from you

Qualifications and requirements

Master’s/Bachelor’s degree / higher education qualification / equivalent in Marketing specialisation or related field, and two to four years of experience in a hospitality or hotel marketing setting with direct supervisory experience, or an equivalent combination of education and work experience. Must speak local language. Other languages preferred.