IHG Director of Sales & Marketing - InterContinental Hanoi Landmark72 in Hanoi, Vietnam

Director of Sales & Marketing - InterContinental Hanoi Landmark72

Job Number EMEAA04256

Hotel Brand: InterContinental Hotels

Europe, Middle East, Asia & Africa - Vietnam - Hà Nội - Hanoi


About us

At InterContinental ® Hotels & Resorts our role is to put the glamour into international travel. That’s where you come in. When you’re part of the InterContinental Hotels & Resorts brand you’re more than just a job title.

At InterContinental Hotels & Resorts we look for people who are charming, confident, and internationally-minded; people who know what it takes to exceed guest expectations.

Join us as a Director of Sales and Marketing in InterContinental Hanoi Landmark72. You’ll have ambition, talent and obviously, some key skills. Because, for this vital role, we’re looking for someone who can develop and implement sales and marketing strategies for the hotel, create and implement tactical plans and ensure revenue goals are achieved.

In return for your hard work, you can look forward to a highly competitive salary and benefits package. What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.

And because the InterContinental Hotels & Resorts brand belongs to the IHG ® family of brands, you’ll also benefit from all of the opportunities that come from being part of a successful, global hospitality company with over 5000 hotels in over 100 countries around the world.

So whoever you are, whatever you love doing, bring your passion to the InterContinental Hotels & Resorts brand and IHG and we’ll make sure you’ll have room to be yourself. Find out more about joining us today by going to careers.ihg.com at http://www.ihg.jobs

Your day to day


  • Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office.


  • Produce the Annual Revenue Plan, Marketing Budgets and Forecasts

  • Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved

  • Provides a professional, advisory support service to the General Manager

  • Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

  • Create and implement special programs to achieve greater profitability through:

  • Increasing average rate

  • Increasing overall occupancy

  • Increasing business volume during off-peak periods

  • Increasing local Food & Beverage and Banquet Sales

  • Enhance the image of the hotel in the local community

  • Participate as an active member of the community through associations, memberships and other trade organizations

  • Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met

  • Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards

  • Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

  • Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

  • Investigate potential markets by:

  • Reviewing Sales Department and Front Office correspondence files

  • Analyzing guest history and registration card files

  • Studying guest questionnaires

  • Reviewing government statistics on visitors to the city

  • Analyzing competition's sales/promotion efforts

  • Studying various reference and industry publications for sales leads

  • Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency

  • Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

  • Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media

  • Manage the development of new products and services

  • Oversee the development of new marketing strategies

  • Conduct market research

  • Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

  • Works with Human Resources on manpower planning and management needs

  • Works with Director of Finance in the preparation and management of the Department’s budget

What we need from you

Required Skills –

  • Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

  • Problem solving, reasoning, motivating, organizational and training abilities.

  • Proficient in the use of Microsoft Office

  • Good Communication and writing skills

Qualifications –

  • Bachelor’s degree in Sales, Marketing or related field.

Experience –

4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.

Work experience in Asian is an advantage.