IHG Director of Sales and Marketing in Amsterdam, Netherlands

Director of Sales and Marketing

Job Number EMEAA04804

Hotel Brand: Crowne Plaza

Europe, Middle East, Asia & Africa - Netherlands - Noord-Holland - Amsterdam


About us

Don’t miss an exciting opportunity to join Crowne Plaza Amsterdam – South as Director of Sales & Marketing.The Crowne Plaza Amsterdam - South is set in a major development area in Amsterdam: the Zuidas close to the RAI Convention Centre. This area is rapidly becoming a new urban Centre devoted to international commerce and knowledge development. With Amsterdam Schiphol International Airport and the City Centre only minutes away, the Crowne Plaza Amsterdam - South is one of the best situated hotels in Amsterdam for all guests, whether for business or pleasure.Do you have what it takes to be Director of Sales & Marketing for Crowne Plaza Amsterdam – South? Then dare to jump into this exciting opportunity!

Your day to day

In this role he/she will drive the planning and execution of the commercial strategy and activity through supporting the Revenue management team, Sales, Meetings and Events and Marketing. The Director of Sales & Marketing ensures that commercial management strategies are set for all revenue streams and that all systems are used to their full potential to yield the highest possible amount of revenue from all available space, whether in rooms, meeting space, outlets or other revenue departments. Our Director of Sales & Marketing will be lead, coach, develop, recruit and retain future talents. He/she will manage performance, develop and evaluate the commercial team members on the agreed KPI's. Candidates must have a dynamic leadership style, possessing excellent communication and decision making skills and an astute business acumen. Key Responsibilities as Director of Sales & Marketing:• Directly accountable for driving the top line budget and forecast by implementing a commercial strategy and business plan through to execution using the IHG process, all available business tools and intelligence. Deliver as a minimum the budgeted revenues across all revenue streams.• Maintain and promote a team work environment with effective and clear communication amongst co-workers.• Work with the GM, Finance Manager, Cluster Revenue Director and Operational Manager to ensure profits are maximized in line with targets set.• Ensure Business Review Guidelines all Pricing & Rate Quotation Strategies are in place in order to maximize all pricing components of sales and meeting opportunities and achieve positive group market share.• Oversee the selling and servicing of group business.• Support the Cluster Revenue Director to establish an optimal mix, review and validate forecasts, develop strategies for different demand periods, and review and approve retail and group pricing strategies.• Develop and maintain strong relationships with all stakeholders, owner, hotel team, IHG support teams to ensure commercial benefits of the hotel.• Consistently conforms to IHG / Crowne Plaza brand standards and corporate identity and utilizes all communication tools.• Keeps in touch with market trends and review/amend strategies accordingly in line with the evolving market conditions.• Participate in the leadership activity of the Hotel and Region.• Follow and track company cross-sell procedures.• Ensuring the hotel is represented as an active member of the local community through association membership.• Planning and executing sales trips to major market areas.• Have a strong knowledge of the leisure market. • High degree of commercial awareness and able to understand links between sales and profit with excellent sales and negotiation skills. Good business sense and the ability to motivate and lead a team.• Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for each segment. • Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standards.

What we need from you

REQUIRED QUALIFICATIONSRequired Skills –• Team focused • Strong impact and influence skills• Desire and ability to support others• Strong communication skills, written and verbal• Action Orientated • Ability to plan, prioritize and multi-task• Flexible and adaptable• Attention to detail• Ability to work without constant supervision and organize self• Results orientated track record• Passionate • Enthusiastic• Positive attitude• Ability to build rapport• Can-do attitude• Understanding the internal and external customer needs• Open to new ideas• Cultural Awareness• Understanding the needs of a fast growing hotel chain• Strong commercial outlook - both revenue and sales focused

What we offer

In return we'll give you a competitive financial and benefits package includingHotel discounts worldwide as well as access to a variety of discount schemes and the chance to work with a great team. Most importantly, we'll give you the room to be yourself.